L-0-V-E to Laundry

Problem

Doing laundry is seen as a chore to most people, in large part because the appliances they have make the process slow, tedious, and overall — a dreaded task on their to-do list.

LG not only takes the chore out of laundry; they make it enjoyable. The company’s range of ventless heat pump dryers—offered in various sizes, finishes, and form factors—provides flexible installation options and enhanced energy savings, elevating laundry day to a more efficient and surprisingly enjoyable experience.

Solution

Love to Laundry.

The campaign highlighted the unexpected joy that comes from doing laundry with LG appliances, turning something mundane into an activity people actually look forward to doing. 

Relevancy

The targeted digital and social media-led approach appealed to our key audience of Tech Savvy Homeowners, acknowledging their busy lives and offering a solution that hit on both functional and emotional purchase drivers.