One Show Young One’s Brief

Published and highlighted in Ads of the World 2024

Client: Fanta

Insight: Teenagers are selfish.

Big Idea: Fanta wants to see just how selfish they actually are.

Execution: See how far teenagers will go to steal so they can earn a #FantaSelfishSteal advantage in ESPN’s Fantasy Football.

Copywriter: Emily Saad

Outdoor Posters

Outdoor posters will be put out in major cities to create buzz. We know what you're thinking…stealing is just wrong. But, We aren’t talking about stealing from the local bodega. We’re talking about the steals that make your day.

These posters will serve as inspiration for how people can have their own selfish steals. It will then encourage them to participate in the TikTok challenge. 

#FantaSelfishSteal TikTok Challenge

TikTok mock-ups will also provide an example of how people can post online about Selfish Steal in a creative and appropriate way. We want to see those steals in action with the #FantaSelfishSteal. The most creative of the steals will be awarded the world’s first ESPN Fantasy Football steal advantage.